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Old 08-26-2006, 07:00 PM   #1
Shoshana
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Post Please suggest your expert views on the Ads layout to improve clicks :)

Hi All,

First Answer, is this allow by google taking such views in this forum?
If not let me know I will remove this Thread ASA I got information!

You all experts welcome to put your views on the layout on this site
www.medicaltourinfo.com , I think this thread help a lot to other
publishers too by knowing your views!

Thanks
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Old 08-26-2006, 07:01 PM   #2
Shoshana
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Hi,
I would put the 468x60 at the top of the content area and put 2
pictures centered above each ad....

Then put the LINK UNIT at the top of the left hand navigation using
FFFFFF as the color to match your navigation....

I would also put the Large Rectangle type ad in the middle of your
content with 3 vertical pictures to the right or left of it...

As of now they look good but the do not blend they still "scream" Hey,
I'm an ad"!....right down to the url being green and sticking out
drastically with your color scheme....

It's a fine line in blending the ads...on one hand you do not want to
deceive a visitor but by the same token they "WILL" read the ad and
show interest before clicking...so it is not tricking them it is merely
blending your site together...just like you do with every other
element.....

My best page gets 80-90% CTR daily....Their are many ways to do
this...first is TESTING!!! Use channels, and use them OFTEN....TEST a
layout on a page...some pages call for different approaches....

If it is a HIGH traffic page but low clicks..MAYBE you blended it TOO
WELL.....then you amy need to STICK OUT your ad to pop in their face
(HINT: the colors RED & YELLOW invoke a sense of buying and spending
for users, That is a tidbit of info the McDonalds uses...their colors
make you WANT to buy....
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