Since she isn't selling products on the web, she needs to concentrate on
marketing her business, not the website.
A website can be an important part of that plan, but she should never rely on
her site alone.
Guerrila marketing techniques can produce big results for small investments.
http://www.gmarketing.com/tactics/tactics.html
She needs to concentrate on the regional area that would use her services.
As far as getting the website listed high in Google, kill the Flash page as an
intro and split it into pieces and use those with the words. That will keep the
look but make it spider friendly.